Tearing Down Data Silos and Using Marketing Automation to Increase Audience ROI

data silos

One of the biggest problems at most small to medium companies are facing are the silos that contain their customer data.These silos prevent any kind of cross marketing.  That creates a huge missed opportunity and leaves many dollars on the table.  It also stands in the way of marketing and database automation.
One of the things we are focusing on and doing right now at LSC is smashing these data silos and opening the door to marketing and database automation.


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